Upfront (UK promotions company)
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Upfront Media Group (usually known on releases simply as "Upfront") is a UK promotions company formed in 1996, with headquarters based in London, and a direct distribution business, Upfront Direct, based in Warwick, Warwickshire.
One of their main fields of expertise is in helping artists and labels to issue promotional releases via free cover-mount CD's given away by national newspapers and other organisations/brands. They also do similar DVD and book products, as well as doing other promotional, marketing, sales, and distribution work for clients.
'Upfront Promotions Ltd.' often appears in the release smallprint.